In this episode, Muna Al Gurg, who is now Vice Chair and Director of Retail for the Easa Saleh Al Gurg Group, one of the UAE’s leading diversified conglomerates with a portfolio of over 30 companies, talks about the innovative mindset she believes has always been essential for family businesses to thrive, the new opportunities that exist for firms willing to challenge traditional models, and the ‘three Ps’ that she believes should be the ethos of every family business: Profitability, People, and Purpose.