Discover the answers to the most frequently asked questions about the Women in Family Business content platform.

What is WiFB?

WIFB is a global content platform that offers an opportunity to women to share their expertise and insights in matters related to the family enterprise and wealth, connect with their peers, and contribute to the creation of a strong community. WiFB stands for equal access and opportunity of every woman who looks to take up her rightful role as a successor, inheritor, investor or leader. Our platform offers articles, podcast episodes, newsletters and hosts regional in-person events, when possible.

Who is WiFB for?

Our content is dedicated to an audience of business and wealth owners who are faced with the complexity and opportunities of their family enterprises.

Who started WiFB?

The idea for WiFB was realised in 2014 by sisters Farida El Agamy and Ramia El Agamy, and their friend Ana Maria Matallana who understood what it means to face the complexities of being part of a family firm and wanted to ensure a more diverse though leadership  for the next generation.

Who owns WiFB?

WiFB is produced and managed by Orbis Terra Media, a Swiss content marketing agency and award-winning publisher. Orbis Terra Media is owned and managed by the El Agamy family and WiFB is currently supervised by the second generation of the family Farida, Ramia and Shereen El Agamy.

How can I subscribe to WiFB?

WiFB’s content is free to ensure maximum access for all. You can sign up to the newsletter, follow the podcast or our social media accounts for regular updates on content and events.

Sixth Why is WiFB important?

Family-owned enterprises around the world have to the majority been male-founded and male-led. Successors are more likely than not male descendants, leaving high potential female successors out of the equation.

This does not just perpetuate economic injustice for women but also hinders the development of inclusive and diverse leadership and insights, which family firms direly need to face the economic challenges of the 21st century.

Additionally, the transfer of wealth to millenials is likely to bring an exponential increase in female wealth owners, whose voices must be heard!

How can you collaborate with WiFB?

Become a Thought Leader or Share Your Story

If you are a woman from a family enterprise or family office background and would like to share your experiences with us on our podcast or via a though leadership piece, get in touch with our editorial team.

 Become an Impact Partner

We are looking to partner with organisations who share our values and directly wish to impact and support female family business leaders globally with content and networking opportunities.

 Become an Advertiser

WIFB advertising partners benefit from a high-end niche exposure to business and wealth owners via our website, newsletter, social media and podcast.