Tag: storytelling

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Riham Ellaw: Leading Modernisation in a Traditional Business

Riham shares her journey of navigating digital transformation and governance reform, revealing the emotional battles, strategic compromises, and bold vision that are guiding Nassar Group into a new era. Her story is a testament to the power of persistence, the importance of clarity, and the necessity of preparing a family business for the future—even when the road is anything but smooth.

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Laura Meyer Ahlström: Sustaining a 170-year Legacy Through Storytelling

Laura Meyer Ahlström reflects on her role as Family Functions Manager for Ahlström Corporation, a global leader in fibre-based specialty materials. She shares her experience using the family’s films and biographies to create multilingual narratives that resonate with and unite family members at home and abroad. Laura also discusses her family’s belief in entrepreneurialism and individuality, and how passion is always prioritised over obligation.