Tag: Ellaw

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Riham Ellaw: Leading Modernisation in a Traditional Business

Riham shares her journey of navigating digital transformation and governance reform, revealing the emotional battles, strategic compromises, and bold vision that are guiding Nassar Group into a new era. Her story is a testament to the power of persistence, the importance of clarity, and the necessity of preparing a family business for the future—even when the road is anything but smooth.