Technology has significantly changed how we approach health and fitness, from phones that count our steps to watches that measure our heart rates, but one thing remains the same: exercising is often perceived as uncomfortable. The desire to avoid discomfort is one of the major hurdles preventing people from adopting healthier lifestyles.

Lowering that hurdle, or attempting to eliminate it completely, is the mission of Virtual Racing UK. By creating fun running, swimming and cycling races, the company has motivated scores of individuals and created a supportive community of fitness enthusiasts.

Sisters Sam and Vicky founded Virtual Racing UK after completing a marathon together. Through their company’s unique platform, they hope to replicate the exhilaration that comes from pushing oneself towards a finish line and help people live healthier lives.

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